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This web site states the following, "All 6 ShopRites in Delaware are now carrying our world famous crabcakes." We noticed that the web site stated " They are flying off the shelves! Below is a list of our wholesale accounts where our crab cakes can be purchased." It also said " 2839 West Sixth Street Wilmington, DE 19805. 4723 Kirkwood Highway Wilmington, DE 19808. 1797 Stadium Drive Wilmington, DE 19802. Casapullas Subs, Steaks, and Deli Glasgow. 750 Peoples Plaza Bear, DE 19701. Casapullas Subs, Steaks, and Deli Middletown." The header had Crab as the highest ranking optimized keyword. It is followed by Cakes, Henrettys Crab Cakes, and Henrettys which isn't as ranked as highly as Crab. The next words henrettyscrabcakes.com uses is Crab. Cakes was included and could not be understood by search crawlers.